Can we do Google Ads without a website?

In general, no, you cannot run Google Ads without a website or at least a landing page. Google Ads requires a destination for your ad clicks to lead to, and this needs to be an online presence you control. However, there are a couple of exceptions:

1. Call Only Ads:

These ads are designed to directly connect callers to your business phone number. While they don't require a website, they still require a landing page within the Google Ads platform to comply with Google's policies and track conversions. This landing page can simply be a text-based page with your business phone number prominently displayed.

2. Google My Business Listing:

If you have a local business listing on Google My Business, you can run Google Ads without a website. Google My Business listings have built-in features for promoting your business and attracting customers, including driving calls and website visits.

However, even with these exceptions, having a website is still highly recommended for running Google Ads. Here's why:

• Credibility: A website establishes your business as legitimate and trustworthy, which can increase click-through rates and conversions.
• Control: You have complete control over the content and branding of your website, allowing you to tailor the experience for your target audience.
• Marketing and Tracking: A website provides valuable data and insights about your ad performance through analytics tools like Google Analytics, which can help you optimize your campaigns for better results.
• Lead Generation: A website can capture leads through forms and other conversion-oriented elements, helping you build your customer base.

Therefore, while technically possible in limited cases, running Google Ads without a website is not ideal and can hinder your campaign's effectiveness. If you're serious about online advertising, investing in a website is crucial for maximizing your return on investment.

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